Code of Conduct & Operations Policy

1. Leave and Work-from-Home Policy Update
  • No predefined leave period
  • Employees may avail 4 paid leaves of their choice in a 30-day month with prior intimation and proper employee count will be maintained.
  • Leave can be used for personal or WFH reasons, maintaining flexibility and trust.
  • In case of complete WFH mode, the company will reimburse 50% of the internet bill.
2. Dress Code Enforcement
  • Footwear: Only sneakers or shoes allowed. No casual sandals or chappals.
  • Dress Style: Tucked-in shirts compulsory (except for T-shirts).
  • T-Shirts: Only polo-style allowed with no clumsy graphics or loud designs.
  • Client Meetings: Formal wear is mandatory.
  • Female Team Members: Should maintain a neat and appropriate dress code.
3. Collaboration and Work Ethics
  • All departments, especially Tech and Digital, must work in collaborative project teams.
  • Promote a culture of team-based execution over isolated work.
  • Avoid initiating content with AI tools like ChatGPT.
  • Begin with Google research, understand real-world concepts, then proceed to create.
4. Product Focus – Top Priority
  • ERP Product Focus: Target: ₹2 Lakhs in sales
  • Modules: Geni Table, Inventory, POS (High Priority)
  • Ensure all marketing materials (collaterals, videos, decks, etc.) are completed and ready.
5. Internship & Training Period
  • During the 3-month internship/training period, no holidays are allowed.
  • Interns must bring their own laptops.
  • Laptops will be provided only to eligible and selected candidates.
6. Work Location & Access Policy
  • No one is allowed to sit inside the main cabin for work purposes.
  • All team members must occupy only the designated outer workspace.
  • Use of company systems is allowed only with HR permission and if systems are available. Meetings must be held in outer workspaces only.
7. Probation, Grooming & Content Visibility
  • Regular probation guidelines apply.
  • For Digital & Social Media team, dress code is crucial for visibility during shoots.
  • Deadlines must be met early.
  • Each team member should ideally be engaged in at least four active projects.
8. BPS Policies and Project Execution
  • Sales Team (BPS Training): Each member gets 1 product per month.
  • Should achieve 5 lead lineups and must close at least 2 leads monthly.
  • Vendor Policy: Consulting-based service. WeGeni rules and a signed agreement will be followed for every vendor. Global Servicing Agreements will be introduced.
9. Deliverables and Inter-Team Coordination
  • Monthly deliverables must be tracked for design, digital, and ad teams.
  • BPS onboarding will include: Offer Letter, Code of Conduct, Team Introduction & Involvement.
  • Tech, BPS, and Digital teams will work in coordination.
  • Client data must be strictly confidential – no sharing across teams.
10. Digital & Social Media Operations
  • All days are working days for the Digital and Social Media team, No predefined leave periods.
  • Shoots, edits, and voiceovers must be completed and released the next day as live. Brand voice videos must be shot inside the office or official venues only.
11. HR Operational Controls
  • These define what major areas the HR Department has control over, making HR not just a support function but an active strategic contributor. The HR department will supervise:
  • Business: Planning workforce needs, aligning team roles with business goals.
  • Finance: Overseeing HR budgets, salaries, and reimbursements.
  • HR Operations: Day-to-day responsibilities like attendance, leave, onboarding, training, and exit formalities.
  • Live & Digital Alignment: Ensuring real-time operations (shoots, events, etc.) are in sync with digital execution (posting, brand voice consistency, etc.).
12. HR Team Functional Responsibility
  • Operations Handling: Managing inter-department coordination, logistics, and workflows.
  • Accounts Coordination: Collaborating with finance for salary, reimbursement, and invoice clearance.
  • Data Maintenance & Invoice Generation: Keeping employee records, performance logs, and generating invoices where applicable.
  • Business Process Services (BPS): Involvement in BPS execution, onboarding, training, and deliverables and Sales Support: Assisting in lead tracking, rep monitoring, and hiring sales personnel.
  • Learning & Development Programs: Designing internal training for upskilling employees.
13. Sales Structure and Planning
  • A concrete plan to make sales more structured and measurable:
  • For each product, one digital team member will assist with creative content and campaign planning.
  • They must define a fixed target audience to ensure campaigns hit the right group.
  • 20 sales representatives will be hired across offline and online markets to scale reach.
  • Sales should focus on: Upselling – Getting the customer to buy a more expensive item. Cross-selling – Encouraging them to buy related or complementary items.
14. Marketing Execution & Budgeting
  • Defines how and where the marketing team should allocate resources:
  • Budgeting must be finalized in advance to avoid mid-campaign disruptions.
  • Categories to cover: Digital (ads, social media), Printables (brochures, banners)
  • Region-wise strategy inside Tamil Nadu: Divide districts into North, South, East, and West. Assign teams for execution and monitoring based on these zones.
  • External marketing vendors will operate under a commission structure for any revenue they bring in.