1. Purpose of this Code

This document defines the expected behaviors, responsibilities, values, ethics, professional culture, and accountability of every team member in WeGeni and its verticals including Web, App, Business, Martech, Design, Operations, and Integrated Teams.

2. Core Values to Follow

• Integrity: Always do what is right, even when no one is watching.
• Transparency: Keep everything clear — communication, reporting, challenges.
• Ownership: Take 100% responsibility for your work and results.
• Commitment to Excellence: Deliver the best, without excuses.
• Respect: Treat everyone — clients, colleagues, juniors — with dignity.
• Confidentiality: Company and client data are sacred. Never leak.

3. Daily Operations & Accountability

• Check-in Time: 9:30 AM sharp IST via WhatsApp, Google Sheet and HRM
• Task Update: Submit your day plan by 10:00 AM.
• Daily Work Sheet: Must update task progress in Google Sheet every evening.
• Daily Standup Call: Mandatory if scheduled by the Team Lead/Manager.
• Immediate WhatsApp Response: Respond within 5 minutes during working hours.

4. Workplace Etiquette & Communication

• Professional Language: Use clear, respectful communication. No slang.
• Meetings: Be punctual. Prepare beforehand. Summarize action points.
• No Gossip Policy: Zero tolerance for gossip, personal attacks, or divisive discussions.
• WhatsApp Groups: Use for official and urgent communication only.
• Respecting Hierarchy: Follow reporting structure unless emergency.

5. Reporting & Hierarchy

• All Employees Report to their Vertical Lead/Manager
• Vertical Leads → Report to Department Head or CEO
• Escalation Level: Report to immediate supervisor, escalate only if unresolved.
• Maintain a weekly performance tracker with reviews on Friday EOD.

6. Attendance & Leave Policy

• Planned Leave: Must be updated at least 2 days in advance.
• Unplanned Leave: Notify your lead on WhatsApp before 8:30 AM.
• Three Absences Without Intimation = Violation Warning

7. Dress Code & Physical Decorum

• Women: Business casual or traditional wear (neat & professional).
• No shorts, torn jeans, or flip-flops.
• Men: Formal shirts, pants, always closed shoes.
• Shoes: Clean, closed shoes required (especially on client days).
• Hygiene: Personal grooming and hygiene are non-negotiable.
• Perfume: Use moderately; avoid strong scents.

8. Prohibited Activities

• Disrespecting colleagues or superiors
• Unauthorized access to company/client documents
• Sharing client data publicly
• Time-wasting on non-productive apps during work hours
• Verbal abuse or discrimination of any kind
• Relationships inside the team (must be disclosed if serious or married soon)

9. Performance & Appraisal Guidelines

• Measured by:
  • Timely Delivery of Assigned Tasks
  • Creativity and Innovation
  • Initiative and Collaboration
  • Communication and Proactivity
  • Client Feedback
• Appraisal Cycle: July and December
• Performance PIP (if needed): A 15-day improvement program for underperformers

10. Work Commitments & Vision Goals

• Align tasks with the company OKRs (Objectives & Key Results)
• Each vertical must contribute to growth, satisfaction, and leadership.
• Clarity Before Execution: Don't work without clarity. Ask and confirm.
• Collaborate Across Teams: Martech with Designers, Devs with Ops, etc.

11. Client & Product Responsibilities

• Client Deadlines: Must be met. Keep time buffers.
• Product Teams: Must meet release dates and provide marketing collaterals.
• Martech: Must deliver social posts/designs on time.
• Designers: Follow brand kit and deliver required formats.
• Web/App Devs: Update progress live on Google Sheet.

12. Tools of Operation

• Communication: WhatsApp (Strict timelines)
• Reporting: Google Sheets, Google Drive
• Design & Content: Canva, Figma, Google Docs
• Dev: GitHub / Bitbucket, Notion (if assigned)
• Others: Meet, Zoom (for reviews)