Strategic SEM for Increased Visibility and Traffic

01.
Search Advertising

Search advertising is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) .

02.
Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving a website's visibility on search engine results pages (SERPs) through organic, unpaid methods.

03.
Conversion Rate Optimization (CRO)

CRO in search engine marketing maximizes conversions from search engine traffic.

04.
Analytics and Reporting

Analytics and reporting in search engine marketing involves collecting, analyzing, and interpreting data on website traffic, keyword performance, and user behavior to measure campaign effectiveness and inform optimization strategies.

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Feature

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Analytics

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Revenue

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Boost Your Online Visibility with WeGeni’s SEM!

Drive targeted traffic and increase your online presence. Effective SEM strategies for measurable results.

Search Advertising
  • Keyword Research and Selection
  • Ad Copy Creation and Optimization
  • Bid Management
  • Landing Page Creation and Optimization
  • Campaign Monitoring and Optimization
  • Ad Extensions and Ad Scheduling
  • Negative Keyword Implementation
Search Engine Optimization (SEO)
  • On-Page Optimization
  • Technical SEO
  • Local SEO
  • Link Building
Conversion Rate Optimization (CRO)
  • A/B Testing
  • User Experience (UX) Analysis
  • Landing Page Optimization
Analytics and Reporting
  • Performance Tracking
  • ROI Analysis
  • Competitive Analysis
  • Customized Reporting
Other Potential Services
  • Social Media Advertising
  • Display Advertising
  • Remarketing
  • Video Advertising

Our Approach

Our Search Engine Marketing (SEM) approach focuses on optimizing online visibility and driving conversions.

We employ a comprehensive strategy encompassing search engine optimization (SEO), search advertising, conversion rate optimization (CRO), and detailed analytics. Our services include keyword research, ad creation, bid management, on-page and technical SEO, link building, A/B testing, user experience analysis, performance tracking, and ROI measurement. Through these strategies, we aim to improve search engine rankings, increase website traffic, enhance user experience, and ultimately boost sales and revenue.

Service benefits

  • Increased Traffic
  • Targeted Ads
  • Quick Results
  • Cost-Effective
  • Performance Tracking
  • Competitive Edge
  • Custom Strategies
  • Enhanced Click-Through Rates
  • Flexible Campaigns

You have questions we have answers

Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility on search engine results pages (SERPs) through paid advertising. It involves creating ads that appear when users search for specific keywords related to your business.
While both SEM and SEO aim to improve a website’s visibility, SEM focuses on paid advertising to achieve immediate results, whereas SEO is a long-term strategy involving optimizing website content and structure to improve organic search rankings.
SEM provides immediate visibility on search engines, allows precise targeting based on keywords and demographics, and offers measurable results through detailed analytics. It is effective for driving targeted traffic and increasing conversions quickly.
Choosing the right keywords involves researching terms that potential customers use when searching for your products or services. Tools like Google Keyword Planner can help identify high-traffic, relevant keywords that align with your business goals.
A pay-per-click (PPC) ad is a type of SEM advertising where you pay a fee each time your ad is clicked. PPC ads appear on search engine results pages and other websites, and you only incur charges when a user interacts with your ad.
Success in SEM can be measured using metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). Analytics tools and reporting dashboards provide insights into campaign performance and help refine strategies.